On September 29, 2026, Nikiara Purmambietova, Founder and CEO of ModestBeauty.com and ModestFashion.ai, took the stage at Women Shaping Wealth 2026 in Riyadh, Saudi Arabia, to pitch ModestFashion.ai and share her vision for the future of global modest fashion.
Held on September 28–29 at The Garage, KACST, the summit was organized by Women Spark and powered by PLAYBOOK, bringing together female founders, investors, business leaders, and entrepreneurs to explore opportunities in entrepreneurship, investment, technology, and women's economic empowerment.
For ModestBeauty.com, participating in this international event represented another milestone in our mission to connect modest fashion designers and customers across borders.
Bringing Modest Fashion Innovation to the Global Stage
The global modest fashion industry is home to extraordinary creativity, diverse designers, and women seeking clothing that reflects their individual style, identity, and values.
Yet discovering the right modest fashion products online is not always simple.
This is the challenge that inspired the creation of ModestBeauty.com in 2025.
Founded in Istanbul, ModestBeauty.com is an international modest fashion marketplace connecting customers with carefully selected designers and brands from different countries.
Our mission has always extended beyond selling clothing. We aim to make modest fashion more accessible internationally while helping independent designers reach customers beyond their domestic markets.
Building ModestBeauty.com also revealed another challenge: women needed a more intelligent and personalized way to discover the products they were looking for.
That insight led to the development of ModestFashion.ai.
Introducing ModestFashion.ai: AI-Powered Discovery for Modest Fashion
During the summit's Live Demo Day, Nikiara presented ModestFashion.ai, an AI-powered discovery platform designed specifically for the modest fashion industry.
Unlike traditional fashion search engines, ModestFashion.ai is being developed to understand the preferences and requirements that matter to modest fashion customers.
Instead of spending hours browsing different websites, women can describe what they are looking for in natural language, including their preferred coverage, silhouette, color, occasion, size, and budget.
The platform is designed to connect shoppers with relevant collections from multiple modest fashion brands, while giving designers a new channel through which customers can discover their products.
ModestBeauty.com and ModestFashion.ai address two complementary parts of the customer journey:
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ModestBeauty.com brings international modest fashion brands together in a curated shopping marketplace.
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ModestFashion.ai focuses on intelligent product discovery, helping customers find brands and products that match their personal preferences.
Together, the two platforms contribute to a broader vision: making global modest fashion easier to discover, explore, and shop.
Why Women Shaping Wealth in Riyadh Matters
Women Shaping Wealth 2026 created an opportunity for female entrepreneurs to present their businesses, exchange ideas, connect with investors, and explore international partnerships.
For ModestBeauty.com and ModestFashion.ai, Riyadh was an especially relevant destination.
Saudi Arabia and the wider Middle East represent important markets for the future of modest fashion, bringing together established fashion traditions, ambitious regional designers, and growing opportunities for technology-driven retail innovation.
Presenting ModestFashion.ai at the summit offered the opportunity to introduce our technology to an international entrepreneurial community and build relationships with people who share an interest in innovation, fashion, and women's entrepreneurship.
The experience also reinforced an important belief behind our work: technology should reflect the needs of diverse communities rather than expecting every customer to fit the same shopping experience.
The Founder Behind the Vision
For Nikiara Purmambietova, participating in Women Shaping Wealth was more than an opportunity to present a startup.
Originally from Ukraine and now based in Istanbul, Nikiara is a Crimean Tatar entrepreneur with a background in technology, product development, and building international businesses.
After relocating from Ukraine in 2022, she continued her entrepreneurial journey and went on to establish ModestBeauty.com, followed by ModestFashion.ai.
Her personal experience as a woman who chooses modest clothing, combined with her professional expertise in technology and digital products, has shaped the direction of both businesses.
Presenting ModestFashion.ai in Riyadh was another step toward turning that experience into technology that serves women and fashion businesses internationally.
It was also an opportunity to connect with other women building companies, entering new markets, and creating opportunities for their communities.
Building International Connections and Looking Ahead
Following our participation at Women Shaping Wealth, we remain focused on expanding the international reach of ModestBeauty.com and developing ModestFashion.ai as a dedicated discovery platform for the modest fashion industry.
Our priorities include introducing more international designers, strengthening collaborations across Türkiye and the Middle East, and improving the way customers discover modest fashion through technology.
As ModestFashion.ai continues to develop, we are working to connect more brands and prepare the platform for wider consumer adoption.
We believe the future of modest fashion will be shaped not only by designers and retailers, but also by technology that understands the women they serve.
Thank You to PLAYBOOK and the Women Shaping Wealth Community
We extend our appreciation to PLAYBOOK and Women Spark for bringing together an international community of entrepreneurs, investors, mentors, and business leaders in Riyadh.
We are also grateful to the women and professionals we connected with throughout the summit for their conversations, encouragement, and perspectives.
For ModestBeauty.com and ModestFashion.ai, this experience was another step in building a more connected, accessible, and innovative global modest fashion ecosystem.
Explore our platforms:
Discover international modest fashion brands at ModestBeauty.com
Explore AI-powered modest fashion discovery at ModestFashion.ai
Learn more about Women Shaping Wealth and PLAYBOOK.